Business Boot Camp Intro Part 5 | Edmonton Business Consultant
That you can avoid sales. Even if you’re going to hire a salesperson, you need to be able to sell them on why they’re going to work for you. You will not be able to avoid sales that people will buy from a faceless business after the homepage. Where’s the next place that people click on a website? The team page, they’ll click on the team page. The homepage is way out in front. The team page is more than everything else combined and lot of people just aren’t going to build a brand. So I can sell this thing in two years. No one’s going to call you because they don’t know who works there and they never heard of you before. Edmonton Business Consultant, so you’re not going to be a faceless business. It’s your, no, you’re just making it more difficult for you to
Yeah, I can see why it’s mad.
Her suppliers or employees value your time, Chris, if it takes you longer to install a door, does it
customer care? No. No. They know. Do they offer to give you more money? Never. Not even once.
Um, that any website will generate leads. People want your website, the phone’s going to start ringing. Now. This is going to happen. I just got my website up. I built it on. Yeah,
go daddy. I’m waiting for that phone call. I have a great story for this. So, Edmonton Business Consultant, I, when I was first starting out, my, my wife, Edmonton Business Consultant, for those you don’t know as a web developer, uh, so she, she built my website for me and she’s actually doing that right now as I speak. Uh, uh, so, uh, but I was like, Babe, don’t wash your site because we’re about to go on vacation. And as soon as that site hits it, it, we’re, we’re, I like people to start calling me. I’m going to be in California, but look what am I going to do? And she laughed at me. She’s like, do you have any websites I develop for businesses and you, you’d like, it’s great to have a web presence, but that does not by any means equal a phone call. And she was right that night, my phone was dead. That whole vacation
meeting the customer’s expectations are good enough. Meeting the customer’s expectations is the quickest path to bankruptcy. You need to over deliver. You need to over deliver that. You can avoid sales. Even if you’re going to hire a salesperson, you need to be able to sell them on why they’re going to work for you. You will not be able to avoid sales that people will buy from a faceless business after the homepage. Where’s the next place that people click on a website? The team page, they’ll click on the team page. The home page is way out in front of the team page is more than everything else combined and a lot of people just aren’t going to build a brand. So I can sell this thing in two years. No one’s going to call you because they don’t know who works there and they never heard of you before.
Edmonton Business Consultant, so you’re not going to be a faceless business. It’s you’re, no, you’re just making more difficult for you to attract revenue. Um, that more revenue will solve a broken business model. Some people are just losing money, hand over foot and their pricing is it right and their costs are all out of whack. And I think if I get more revenue and he’ll fix it, a lot of times they get more revenue. It just gets even worse. They start leaving as he could be more money. Okay. Edmonton Business Consultant, that you can sell customers. If you’re not sold on your product or service, you need to be completely sold on what you’re selling or the customer will sense it. That you can capture a large percentage of your market. Your small business owners, like a absolute sliver of your market is likely going to make you more wealthy than everybody else in your family.
Um, that you can sell 100% of your supply or book at 100% capacity. I don’t care if you’re a doctor’s office or booking massages or if you’re an accountant, you’re renting heaters. It doesn’t matter. You never get to 100% over a long haul. You’ll always have that excess capacity. Someone cancels at the last minute, one of your people get sick. You’ll never operate it. At a hundred percent capacity over the long haul that you can immediately increase your personal income and revenue increases as well. If I sell another thousand dollars, I should be able to take home and another thousand dollars. The numbers won’t work that way and we’ll go over that. Um, that every customer is a good customer, that every customer is a good customer or not that your initial product or service has to be perfect before you start selling. The line I like to use is that if you’re not embarrassed by your first product or service offering, you started to like, okay, so if you’re not embarrassed by the first one, you started too late. You’ve got to get the revenue as soon as possible. The businesses that take longer and longer to get the revenue, those odds are dropping dramatically that you’re going to succeed, Edmonton Business Consultant, that you can grow forever based on word of mouth alone. I’m going to grow with word of mouth alone. There’s only so many hours in the day that you can go to birthday parties and play golf. It’s just not scalable at the end of the day. You’re good. If you really want to grow your business, you’re going to have to start generating leads that don’t leverage your own time. Okay. Um,
I’d also add that more and more people nowadays are not socially active, but when people are talking online than they are talking face to face and going out to bars or birthday parties or whatever. So yeah, like the fact that like what about this? Great, please don’t get me wrong, I started by this somewhere to mouth. It’s fantastic, but there you need to do other avenues. 100%
that you can grow forever based on networking alone. It’s the same principle networking’s great. It’s a great way to launch your business. It’s a great way to build, you know, raving fans, but it’s not scalable at net. Huge amounts. Okay? At some way you’re going to start needing to generate leads and customers that aren’t part of your time, that aren’t a factor of your timestamp. Okay? Um,
that you can make any sort of progress without friction. We said that one, that you will ever be done learning you. I’m still learning. I’m still making mistakes. If I get it right 80% of the time. That’s amazing. That’s the goal. It’s a second generation garage door. Guys still are still finding things that are like, oh, that’s odd and nursing that ideas are harder and more important than implementation. Implementation is so much harder. Everyone is looking for the new strategy and normally it’s just the relentless repetition of proven boring strategies over and over and over again and you win and that’s how it works. But everybody is spending all their time switching. Strategies are chasing new ideas. Edmonton Business Consultant, that text message or email isn’t efficient form of back and forth communication. Now I tell you this, I know a thing or two about this because I sold my life in increments of 15 minutes for over a decade at one point, every 50 minute section blocked for over 10 years. If you have to have a back and forth communication with another human being, do not do it by text message or email. It is entirely inefficient. Pick up the phone, called the work book a meeting. You know, written communications should be used to close a communication loop, not start a discussion. It’s just a, a huge time waster and the phone companies and like to tell you otherwise, Edmonton Business Consultant, that it’s okay not to pay people or your taxes. I love that one.
That comes from a guy who’s done a lot of work, construction companies. If not okay, hey, your supply and not the way your suppliers, that your personal life won’t affect Your Business and that your business won’t affect your family. They’re tied. Every business is a family business. I say this, the people, every single businesses attending the business that your family and friends will be able to agree or even relate to your entrepreneur life. Is it going to come a time where you’re going to be working on a Saturday? And he was like, why do you work on a Saturday? And then there’s going to be one of your friends sitting over there and they have a union job at Alberta health services. You’re, you might as well be a Martian to them. They’re not even gonna understand you whatsoever. Edmonton Business Consultant, so you know, there’s going to be a little bit of friction there.
You’re going to have to expect that. Then everything will go according to plan that you can find out if an idea works quickly. A lot of people, I’ll try this next week. If it doesn’t work, I’ll stop and I’ll start the next month. Almost every good idea won’t work unless you stick with it for a considerable amount of time and that you can operate a business without reviewing your numbers. These are the common myths that we run into over and over and over again. So what we’re gonna do here is we’re going to take a break. We’re going to need 45 minutes. For instance, we’re going to take a break every time. We’re going to come back rate on the hour at nine o’clock. There is an evaluation form, so it says evaluation form. You fill it out. If you fill it out, you hand it in, you get another ticket, an entry to win another $100 but you’ve got to be back on time for the draw. That’ll happen. Read it. Nine o’clock yeah, double sided. That’s what it transferred 100 bucks. You can connect those street amendment, take it.
And we have a question board. We want to do this. There’s some people in the room who’ve been to more than one business boot camp. We want to make this dynamic. Whatever question you want to ask, the first 15 minutes we come back is going to be completely devoted to any questions, any of the myths that we gave you. You know, you guys gave us, you know, our kind of present what we want you to write, any questions that you want to eat that relates to what we asked, or even if you just have a burning question, business related question. Uh, if it’s not business related question, I’m out of my depth probably cause that’s pretty much all I do. Edmonton Business Consultant, I got a job, right? You don’t write it down. Okay. We want to see your questions. We want to, you know, some of the best contents, some of the best things and lots of them came from the few questions that we thought. So apparently you to just come up, write your question down and uh, we’ll, uh, we’ll just read on the hour. Thanks so much guys.