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E-Myth – “Why most small businesses don’t work & what to do about it”

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Accounting Outsourcing | Why The Answer Is Not Cutting Expenses


Business owners who are struggling in their business often become fixated on minimizing their business expenses as accounting outsourcing even though minimizing expenses will not help them to succeed. The reason for this can be explained by the industry Canada statistic that says 50% of all businesses will fail within the first five years will opening their business, and that 42% of those failed businesses will say that the inability to attract enough customers was the reason for their business failure. Making the inability to attract enough customers most common reason for business failure in Canada. That points to the inability for businesses to increase revenue as a problem in business, not the fact that businesses have expenses. All businesses will have expenses, business owners need to understand that increasing their revenue and attracting customers will help them grow their business, no matter how many expenses they cut, they will still have expenses in business.

The reason why this is a struggle for many business owners, because many of them are in what is called an employee mindset says accounting outsourcing. Where employees have this mindset that since they canít change their salary, they must cut costs. When employees become entrepreneurs, they need to change that mindset from cutting costs to increase wealth to creating revenue and creating their own wealth. Once business owners have shifted their mind to this thinking, they will be in a better position to work on the activities that can help them grow their business.

The number one activity that will help a business owner grow their business says accounting outsourcing, is advertising and marketing. The only inefficient marketing strategies are the ones that are not done on a regular basis, therefore business owners not only need to make time in their schedule for another marketing, but they need to do so on a regular and consistent basis. Business owners need to do this even when they are busy because without continuing to work on their marketing strategy, there business has the potential to stall out any time. Not only do business owners need to work on their advertising and marketing KPIs, they also need to evaluate those efforts. They need to regularly see how effective marketing strategies are in order to continue doing them, change them or eliminate them. Once business owners are in the habit of regularly working on the activities that are going to help grow their business, will be in a better position to increase wealth business.

One thing that business owners need to understand when they become entrepreneurs is that their most important resource in their business will be time. And time cannot be increased, therefore they must be very careful at what they spend time on, and how much time they spend doing it. They must realize they canít do everything, and they canít do everything perfectly. Because of this, choosing what they do spend their time on is crucial.

Industry Canada has a statistic that says 50% of all businesses will fail within the first five years, and that 42% of those failed businesses will say that the inability to attract enough customers was the most common reason for business failure. Often business owners who are financially struggling often believe that by minimizing expenses will help save their business, even though minimizing expenses will not allow them to succeed. Business owners need to shift their mindset to believing that how they can help their business is not through minimizing expenses, but through increasing the revenue in their business. Once they have this mindset in there thinking, business owners will be able to operate their businesses and increase the revenue in order to be successful Accounting Outsourcing.

The number one activity that business owners should work on in their business is the advertising and marketing. It needs to be consistent in order to be effective, and it needs to be done on a regular basis even if the business is doing well. Even when a business is successful, the marketing efforts needs to be there regularly, in order to avoid stalling that business out. by understanding that this is the one most important task that a business owner can work on, business owners can arrange their schedule so that they are regularly working on the activities that will help grow their business.

Once business owners are working on activities that will help them grow their business, they can look at cutting the expenses in their business as a way of helping them save money. Itís important for business to know that saving money will help a successful business be more successful, but it wonít generally keep a failing business from failing. Once they know that, is owners can look at their expenses in an efficient way. The way they do that says accounting outsourcing is by organizing their income statement in numerically descending order, so that the top half of the list are on the most significant expenses to a business. It will see that the top of the list includes they are admin labour. The way that they can optimize their admin labour says accounting outsourcing is through reducing their hours, or by asking those staff whenever possible to work on billable tasks such as advertising and marketing or accounts receivable. Not only will this help business owners positively affect their bottom line significantly, but it can also help the business owner pay for those wages.
Gross margin will also be close to the top of the list, and a business owner can spend their time optimizing the direct cost of labour including subcontractors, supplies and materials. By optimizing these expenses, business owners cannot only positively in their bottom line, but they can also help the business become more profitable as well.

By shifting their mindset in business, business owners can stop working on the things that will not help them grow their business, and start working on things that will.