Free consult & free copy of book

E-Myth – “Why most small businesses don’t work & what to do about it”

Contact Us

Stars

Most 5 star CPA Google reviews in Canada

Read Reviews

Chartered Professional Accountants E Myth

1 Fixed Monthly Fee - Planning | Accounting | Taxes | Consulting

Helping Canadian businesses beat the odds!

Edmonton Business Consultant | Are Google Reviews More Important Than Websites


One of the first things that entrepreneurs often do when they are new in business, starts building a website says Edmonton business consultant. Not only is this going to cost a business owner a lot of money, at a time when money is extremely limited. But websites are not most important thing that an entrepreneur can do in order to start generating customers. Websites used to be very important because they were how business owners were found on search engine sites, but this is no longer the case. Therefore, business owners do not need to put so much effort into their website when they are new in the business.

The reason why it is not necessary to have a website anymore in order to appear in search and results is that businesses can set up their Google my business page or Google places site for free. This is going to give business owners a page that will rank in Google results, getting them to the front page of Google underneath the paid ads and within the map results. Entrepreneurs can set up their page to have pictures of their business, there location and business hours among other things. Since businesses will be able to be searched by Google with this free service, websites are less relevant.

One of the most important aspects of Google my business site is not just that is going to allow businesses to be searched by Google but is going to allow businesses to start getting Google reviews immediately Edmonton Business Consultant. This is extremely important because the overwhelming majority of customers look at Google reviews prior to visiting a business. Not only are they looking at reviews, but those reviews are actually being taken into consideration prior to a business owner making a purchase. Therefore, the ability to get reviews as early on in the business as possible is important.

Once an entrepreneur has been able to get a minimum of forty Google reviews, that is when spending money on a website starts to make more sense. Since when a business gets a minimum of forty reviews, the Google algorithms will allow them to appear higher up in search and results, and so once a business owner has the number of reviews, having website next will allow the website to appear higher in the organic search results, and as it drives traffic, the Google reviews that a business has will allow them to convert those leads into customers.

The only is it important for a business owner to get forty Google reviews, but they need to continue to get new reviews on an ongoing basis. Edmonton business consultant recommends that entrepreneurs have a goal one per month on an ongoing basis. That way, they will continue to rank in the Google algorithms, which will allow them to remain close to the top of Google’s organic search results so that they can continue converting more leads into customers.

Edmonton Business Consultant | Are Google Reviews Or Important Than Websites

When business owners are starting their first and highs, they try to leverage its many free or inexpensive sales and marketing opportunities as possible says Edmonton consultant. However, one method that frequently gets overlooked is creating a Google places site. What this is, is a way that entrepreneurs can have search results in Google right away, even without having a website. Business owners can put a lot of information on this site such as their location, their hours and even pictures of what their business looks like. This is one of the most important things that they can do, even more, important at a website and the best part about this is that it is free.

It used to be that business owners needed to have a webpage in order to have a presence online but that is no longer the case says Edmonton business consultant. In fact, business owners should avoid spending any money on marketing until they have their Google places set up and they start generating reviews their business. Customers are online more than ever before, the next a look at Google reviews as part of their decision-making process. Therefore, businesses need to focus on getting reviews first.

There are several ways that businesses can generate leads Edmonton Business Consultant, from websites, social media, buying online ads including on Google and word-of-mouth referrals. However, the matter which method an entrepreneur uses to generate leads, if they do not have the Google reviews to back their business up, they have a much lower chance of converting those leads into customers. Therefore, a lot of entrepreneurs are getting efforts that can be put on hold while they are generating as many reviews for their business as possible.

Forty is the number that businesses should aim for at the start. Not only will this allow Google algorithms to rank them higher in search engine results, that is also the number that gives weight to the reviews when customers are looking at them. The more reviews a business has, the more serious customers are going to take those reviews.

Unfortunately, Edmonton business consultant says there is no easy way that an entrepreneur can use to get Google reviews. They recommend learning how to ask, creating a script and asking every customer every time. There are automated services available that promise an entrepreneur can generate a lot of Google reviews for their business, but those are not as effective, and not a replacement for not nor putting in the work themselves. When they will do a culture of asking for Google reviews, it can become second nature to not just the business owner but their entire staff.

I understanding how important Google reviews are can help an entrepreneur ensure that they create a system for asking regularly and often for Google reviews. Once they get into this habit, all of an entrepreneur’s other marketing efforts will be supported and made more effective by this groundwork that they laid when they were new in the business.